Early 2010 ElektronistaMag and danish digital trend agency But-Why released the report “Elektronista or Elektro-not- Women, Trends and Technology”.

This e-book is a comprehensive review of women and their personal technology. It tells a story about a new trendsetting tribe of smart and modern women, who live digital lives, expect the best, refuse to waste their time and very often consider pink gadgets to be condescending.

The Ebook covers areas such as:

The three main female technology user profiles

How do women really feel about technology?

Which products do they use?

Which products are they planning to buy?

What can keep a women from buying technology?

What happens if the product is not working according to plan?

And how do these women feel about pink technology?

The E-book is written in danish, but can be ordered from the But-Why web site.

For more information about the Elektronista phenomenon or to book Christiane Vejloe for a talk get in touch on info@elektronistamag.com