Already in May Ashton Kutcher aka aplusk had to hand over his twitter crown when Britney Spears managed to collect more followers on the social media service. The pop queen continues to reign the Twitter kingdom but Ashton doesn’t care. He continues to stay the social media king and is trading goofy with hard core social media business. See why The Time Magazine added Kutcher to the list of the 100 most influential people.

When something is important in the tech and online world it is often referred to as being “King”. Now the tables are turning and the new King is Queen. Women are seriously getting into technology and gadgets and the brands who will be the first to adjust to this growing target group will be the winners of tomorrows markets.

For years reaching women with products traditionally considered masculine has been all about making it pink, small, easy and fun. Cars, mobile phones, tools you name it and there is a cute “lady version”. Now electronic giant Philips is turning this gender twist around and introducing the masculine clothes iron. This simple steam machine now comes across as a robust, heavy-duty tool in a serious black color. Looking more like something out of a sci fi flick that out of a closet.

We thought it was a joke, but ohhh noo it’s not. Paris Hilton is launching a new hair brush that looks more like a Barbie porcupine. Go ahead and watch this video so sweet and pink your teeth might hurt. But who is so crazy about pink that a commercial like this will make them buy something?