The number of women who are interested in digital lifestyle and technology is increasing dramatically these years. For companies prepared to include the tech- curious woman in strategy, product development and marketing there is money to be made.

Spend more time on Facebook than your man? Then you are like most women. Women are in the lead when it comes to online social networking. More women basically visit social networking sites than men. And that’s not all. Women also spend more time on social networks and they are more engaged in the content than men. A new report show interesting numbers.

When hollywood stars fill their heads and numb their faces with botox they also loose their ability to express emotion. The lack of facial expression simply opens up for misunderstandings. Talking over email is kind of the same.

There is an ongoing debate on the use of technology in communicating, these years. And lately surveys are being presented, showing that we are becoming more and more distant in our ways of relating. And mostly it’s the young generation – Generation Y – the journalists, researchers and professors are worried about, because they are the ones who use it most frequently. But is there really cause for alarm? Or are we simply dealing with yet another generation gap?

A lot of us already knew this from personal experience for others it is surprising news. IT can make especially women feel happier in life. A new study shows that the social contribution of IT can reduce stress and make not only individuals but of whole nations happier. Here is why…

We used to tell the youngster “Don’t drink and drive!” Is the advice of the 2010’s “Don’t text and sex!”

Apparently quite a few kids under 25 don’t see a big problem in taking a small break during hot and steamy lovemaking if the mobile is calling for attention. 11% agree to “be interrupted with an electronic message” at such an intimate moment. The same number for over 25 is only 6%.

Gamers are socially challenged teenage boys who spend their time eating pizza and obsessing about online war games right? Soooo wrong. A gamer is very likely to be a 30-something woman who uses computer games as tools to exercise, for business training or of course for plain old entertainment. According to WomenGamers.com 35 % of console gamers and 43% of PC gamers are women and the trend is on the rise.

Is it because the tool is the key to our social life or because it just keeps us busy all day- and night? We knew the mobile phone was addictive, but how much are we willing to sacrifice to have it in our lives? According to a survey made by ElektronistaMag and Danish trend research company But-Why more than half of the women believe their mobile phone is the most important digital tool they own. 99% of the women uses it every single day and to many it is prioritized above some of life’s other guilty digital pleasures.